New Facebook Tools for Publishers

Facebook Research & Development Team works regularly on how to give better experience to users and this time they have come up with few innovative tools for publishers to connect them with users on Facebook more effectively.

Target Interests:

This feature of Facebook has the ability to target posts to a section of people that like your page. For Example: you can use this feature to post a story about Sports game which will be visible to only people who like the teams playing. 

Post End Date:

This feature will allow publishers to fix the day and time to stop showing the post in News Feed. It means that out of date posts will only appear in your page but won't show in News Feed.

Smart Publishing:

This feature allows publishers to identify the popular posts and publish stories that are popular with Facebook audience.

Improvement to Insights:

Intelligent insights about traffic to websites is one of the various improvements Facebook has worked on. It will give you insight about why specific post has reached to more people than others.

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